Founder & CEO, LivingMotions Management

Clarabella Burns is a marketing strategist, influencer growth specialist, and founder of LivingMotions Management. Trusted by leading creators, talent agencies, and brands worldwide, she has redefined digital strategy with a focus on engagement, education, and measurable results. Her groundbreaking work at LMM and the LMM School demonstrates her commitment to building sustainable influence and empowering communities through next-generation social media management.​

As 2025 draws to a close, the intersection of public relations, consumer behavior, and small business innovation is reshaping the path to economic growth. Advances in AI-driven PR, evolving consumer values, and record-breaking contributions from self-employed entrepreneurs and small businesses are creating new opportunities for brands and individuals alike. Discover the trends, insights, and action steps you need to thrive in 2026—and see why grassroots businesses are poised to drive the next wave of success.

In 2025, brand partnerships, immersive activations, and influencer-driven campaigns are redefining marketing across industries. From high-impact beauty and tech collaborations to buzzing food, jewelry, and fashion campaigns, this year’s trends showcase how bold alliances, real-world experiences, and authentic influencer voices drive growth and create lasting brand value. Dive in for top examples, actionable insights, and what leading brands are doing to thrive post-COVID.

In recent years, Diversity, Equity, and Inclusion (DEI) initiatives have become integral to the private sector's efforts to foster inclusive workplaces and address systemic inequalities. However, recent developments indicate a shift in how some organizations approach DEI, raising questions about its future trajectory, especially for small and growing brands navigating an ever-changing economy.