From SEO to AI Optimization: How Small Brands Win in the Age of Interest-Driven Social Media

For years, brands were taught one golden rule: optimize for search.

SEO. Keywords. Backlinks. Rankings.

That era is not gone, but it has evolved.

We are now living in the age of AI Optimization, where discovery is driven less by what people type and more by what they show interest in. This shift changes everything, especially for small brands, growing businesses, and platform-based entrepreneurs.