As 2025 draws to a close, the intersection of public relations, consumer behavior, and small business innovation is reshaping the path to economic growth. Advances in AI-driven PR, evolving consumer values, and record-breaking contributions from self-employed entrepreneurs and small businesses are creating new opportunities for brands and individuals alike. Discover the trends, insights, and action steps you need to thrive in 2026—and see why grassroots businesses are poised to drive the next wave of success.

In recent years, Diversity, Equity, and Inclusion (DEI) initiatives have become integral to the private sector's efforts to foster inclusive workplaces and address systemic inequalities. However, recent developments indicate a shift in how some organizations approach DEI, raising questions about its future trajectory, especially for small and growing brands navigating an ever-changing economy.